Blackberry: We’re #1! So says J.D. Power And Associates

Posted by Shel in Blackberry, Current Affairs on November 1, 2007 8:10 am / no comments

Just who is this J.D.? And where are all of these associates he’s always talking about? There always so busy giving out awards for every car with a commercial and a deep voice. Now J.D. and his boys have turned their attention to the wireless industry and bestowed their fancy award onto RIM and their Blackberry devices. According to them, and I don’t doubt it for a minute, Blackberries have the highest customer satisfaction. In case you’re wondering, the iPhone is too new to the market to gage it fairly.

—”While RIM has differentiated itself from the competition in areas that are most important to business smartphone users, competition in this market is tight,” said Kirk Parsons, senior director of wireless services for J.D. Power and Associates. “Particularly for RIM, ease of using basic applications and features and providing the right amount of functionality in a lightweight package has given the manufacturer an edge.”

The study finds that satisfaction is critical to future sales and profitability of smartphone manufacturers, as highly satisfied owners are more than 50 percent more likely to repurchase the same brand than those who are not satisfied with their smartphone. Additionally, owners who are “delighted” with their smartphone are 80 percent more likely to recommend a particular brand than an unsatisfied owner.—

With the high being 1,000, RIM scored a 702 while Palm and Samsung tied with 689. Palm can actually take this as a win, being tied at 689 is better then expected. They’ve had a rough year.

Read