
20 Aug
Posted by Aaron J. Walker as Apple, Celebrity, Microsoft, One's To Watch, Technology, Windows, Windows Talk
I was just about ready to shut down the computer for the night (yes, even we uber dedicated MorninPaper writers think about sleep) when this little ditty popped up on Engadget courtesy of the Wall Street Journal.
Microsoft's new $300 million campaign (one of Redmond's largest ever) is set to launch with a $10 million assist from "key celebrity pitchman" Jerry Seinfeld. Yes, Bill Gates will appear as well -- the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to based on the idea of "Windows, Not Walls," stressing the need to "break down barriers that prevent people and ideas from connecting."
According to the WSJ, Seinfeld will be walking away with a cool $10 million for his work helping Microsoft fight back against Apple for the mental space and continued brand allegiance of computer users.
Personally, I had been wondering when Microsoft would get around to getting around to detailing how they were spending $300 million on a new ad campaign to battle back against Apple and their iconic "I'm a Mac, I'M a PC" ad campaign. Right or wrong, deservedly or not, it sure put a PR hurting on Microsoft as they were trying to get Vista out the door and onto every computer previously (or still) running Windows XP.
At the very least, it's nice to see they didn't blow the whole wad on those "Mojave Experiment" commercials that, well, let's just say they didn't knock the ball out of the park on those.
Personally, I'm looking forward to seeing how Billy Gates and Jerry Seinfeld play off each other. Seinfeld humor, Bill Gates home spun nerd shtick. Could be "Must See TV" all over again.
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